Spunbond Art Film - Kyungmo Choi
Spunbond Art Film

Created as part of a global project Inspiring Journey for our client Kolon Corporation, a company producing textiles among other things, this film shows the manufacturing process of spunbond polyester from an entirely new angle. The film starts by focusing on spunbond as a “raw” material in visual form that people rarely encounter. The fascinating presentation of this production process in close up scale gradually transitions into an “inspiring journey” with rich artistic appeal. Close up and tracking shots in slow motion give viewers deep insights into the production process, reflecting the material’s boundless possibilities. This was facilitated by using a super high-speed camera with a maximum frame rate of 5,000 fps; the aesthetic of the film also came alive by refraining from using any computer graphics.

Winner in Film & Video in Communication category
iF Design Award 2015

Best of the best in Film & Animation category
Red dot design award 2014

This work was realised in a highly skilled artistic approach. It successfully manages to elevate the topic of materiality to an aesthetic level, a level that was hitherto unknown in comparable film projects. “Spunbond” fascinates with an innovative audiovisual quality that is conveyed well in the medium of film. Presenting this film constitutes a bold and attention-grabbing move.

“Inspiring Journey”
Jun. 26 - Jul. 5, 2014 at Dongdaemun Design Plaza in Seoul, South Korea
Apr. 25 - May. 4, 2014 at 798 Art Zone in Beijing, China
Oct. 28 - Nov. 8, 2013 at Kolon HQ in Gwacheon, South Korea

Commissioned by the Kolon
Creative direction by Kyungmo Choi
Producing by Kyungmo Choi, Kyumin Hwang
Sound by Simon Pyke, Freefarm
Conception by Suh Architects
Cinematography by Jaekwang Han and Sungjin Park
Special effects by Gwangmyoung
Photography by Kisu Park
Coordination by Jongwon Moon
Exhibition design by Cheil Worldwide